Positioning Packages

by Dave on May 15

You might read that title and say “what does that mean?”  Let me explain.  When you get a possible job lead, what do you do?  Most contractors call the homeowner back, try to review the potential project over the phone, and then set a time to meet the homeowner to review the work that needs to be done.  Sound familiar?  If it sounds familiar, it’s because most contractors are all doing the same thing.

Let’s change things up a little, and approach a new job lead differently.  Put together some information on your company, and before your first appointment, send them your “positioning package” to let the homeowner know more about your company.  Now, you may need a few days before the appointment to do this, so if you don’t have that much time, take this “positioning package” with you to the initial appointment.

Image Source: hgtv.com

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Education Matters

by Michael Stone on May 14

Over the last few years, we’ve seen the large number of construction-related businesses fail. Both large and small businesses have gone under. My best estimate is that we have lost somewhere between 35% and 40% of the contractors that were in business in January of 2007.

Why did these companies fail? There are six basic reasons that will cause a majority of business failures. I know we can talk about the economy, but many of these failures would have occurred eventually. The bad economy just hastened it.

Image Source: jasonnazar.com

The biggest reason is not charging enough for the work or service provided. When lots of work is coming in the door (which is how things were 6-8 years ago), it’s easy to mask this problem because jobs coming in the door are used to pay for jobs already completed. [click to continue…]

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Top 5 Online Marketing Tips for Contractors

May 10, 2012

Many contractors are wary of the Internet, preferring to rely on traditional marketing techniques.  However, customer behavior is constantly shifting, with more and more individuals turning online. Failing to acknowledge and understand this behavior may harm your business in the long run. With the large, potential audience waiting to be reached, contractors would be wise [...]

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Your Golden Opportunity

May 7, 2012

When you meet someone who asks what you do, how do you answer them? Do you tell them what you do –remodeling, painting, plumbing, electrical, drywall, roofing, concrete work, siding, windows, build new homes? Or do you give them a short super charged description: -       Build the best kitchens in a 5 state area -       [...]

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Stop Competing on Price!!!

May 1, 2012

I speak with contractors every week who tell me the same story – they keep losing jobs to contractors who are doing the work for less.  I assume you have had a similar experience.  There are many contractors who are just working for wages, and some are not even making wages.  Unfortunately, homeowners are discovering [...]

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Presenting Yourself in a Professional Manner

April 30, 2012

One more comment on sales. Do you know how you look? My Cardinal Rule #3 is “You shall present yourself to your customers and the public in a professional manner at all times.” Not sometimes. All the time. What is a professional manner? The only way to define it is “you’ll know it when you [...]

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The True Value of a Lifetime Customer

April 24, 2012

I have been writing about getting back with past customers, and asking them what additional help they need with their homes.  If you understand that most homeowners are uncomfortable hiring tradespeople to work on their homes due to a lack of experience doing this, this assistance becomes a valuable value-added service you can offer past [...]

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The Most Common Complaint

April 23, 2012

Phone calls and appointments….. Do you know two of the most common complaints about contractors? They show up late for appointments (if they show up at all), and they don’t return their phone calls. So, why don’t contractors show up on time, or return their phone calls? For starters, they believe they are busy and [...]

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Educating and Engaging

April 20, 2012

Educating and Engaging your prospective clients is the key to a great remodeling experience and as close to an HGTV experience you can get. From the very first contact, regardless of the source a referral, internet, home show lead they all get handled exactly the same. I have a proven process that I follow on [...]

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How to Write a Thank You Note….And Why Your Business Should

April 19, 2012

Here are a few simple tips to make writing any thank you note easier and a few reasons why your company should. Coming from the world of charity donations, I’m quite familiar with ways people can effectively and efficiently thank others. A good thank you is imperative in the non-profit sector, but it’s often overlooked [...]

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