We have been talking about Dave Lupberger’s 8 attributes homeowners most desire in their service provider and the very noteworthy fact that price ranks number eight on their list of priorities. As a quick reminder …
Read the full story »
My sister texted me last week. The only good news out of the story is that I got content for a blog post from the exchange… Here it is:
A text from my sister on August 24th:
“Your guy [name of person] needs to start taking your marketing/sales advice for the money he pays you. He said he put an order for a replacement part three-ish months ago. Never heard from him. Contacted him on August 9th about it and he said he’d have an answer on the 10th. Still waiting…”
Uh oh.
First, I as the person who referred the company to my family member am not feeling too great. They did a good job on the window replacement, but the service after the sale has been a let down.
Do you think I’m going to be a little more hesitant in the future referring this company? Most likely.
I know this window company owner is busy… But neglecting/forgetting to order this one part (and then not following up after being reminded of it by the client) is killing word of mouth/referrals, client satisfaction, the clients desire to be a reference or to go online and leave positive reviews.
All contractors/remodelers are busy, but you HAVE to execute the little things or you are undercutting all of your marketing and sales efforts.
I shared these thoughts with my sister and she responded back with:
“Yup. I did refer him to some friends… Kinda hope they went with somebody else.”
Ouch.
It’s all about the Little Things folks… Want to grow your business? Want more qualified leads? Execute the little things. Realize that every client interaction is playing a role in your marketing and future sales efforts.
I know it’s hard work… But it’s worth it. Don’t drop the ball!
P.S. On this topic of ‘Little Things’ – receive instant access to a free tool I created titled: ‘30 Little Ways to Differentiate’. Be sure to read the last sentence of this document and request the ‘1 Major Secret’ to being able to execute these little things.
Have you requested Kyle’s Free Marketing CD yet? Kyle Hunt is the owner of Remodel Your Marketing and creator of The Excellence Club. After years of experience in the remodeling industry, Kyle now installs his proven and practical Marketing System for remodelers and contractors throughout the U.S. Follow him on Twitter here.
Are you subscribing to the ServiceMagic Pro Blog yet?
Do you ever wonder where you will be financially 10 years from now? I did. I was working hard, and I always planned on getting some kind of plan together. Unfortunately, I did little …
I met a real estate broker recently who shared with me how he had successfully grown his new business over the past 18 months. Clearly he’s doing something right — as we all know …
A small post for you today that carries a big message.
This video and message always resonates with the people I share it with and I hope it will for you as well.
(See the 1 …
I work with contractors all over the country helping them improve their business skills. Part of that means that I’m on the phone a good bit of the time speaking to people around the …
Being found on the internet isn’t hard, it just takes time; where do you spend your time marketing your company?
Lets get started with the basics, they are easy enough to learn how to do …
One of our Chinese students, Wang Hong, used the term “Responsible Luxury” in a discussion of green homes during our training in Shanghai. The term really struck a chord with us. Many of the …
Red Wings Win 9-1. There’s a Marketing Story here…
This is something I wrote up a couple years ago and retell when I speak to groups of remodelers. Wanted to share this story and analogy …
I had a good conversation with the wife of the owner of a plumbing company. She and her husband have run their plumbing business for over 20 years, and she was telling …
Are you marketing your services? Do potential clients know you exist? If you are in business, at the very least you need a quality website, professionally designed business cards and should be using job …
That title is kind of a tongue twister, huh? It’s worth saying and probably worth repeating. I’ve talked a lot about developing systems for consistency in service and workmanship as well as awards and …
